Brand Guidelines v1.0

The ShadowFeed brand.

Assets, colors, typography, and usage rules for the decentralized data marketplace powering AI agents on Bitcoin L2. Use these guidelines for partnerships, integrations, press, and anywhere the ShadowFeed brand appears.

02 — Palette

Colors

Orange is ShadowFeed's signature — it represents the speed of micropayments and the warmth of the Bitcoin ecosystem. Anchor the brand in deep neutrals; reserve orange for emphasis and call-to-action. Click any swatch to copy its hex value.

Primary

Flame / 500
#F97316
rgb(249, 115, 22)
Flame Light / 400
#FB923C
rgb(251, 146, 60)
Flame Dark / 600
#EA580C
rgb(234, 88, 12)
Ember / 700
#C2410C
rgb(194, 65, 12)

Neutrals

Onyx / 950
#09090B
Surface default
Shadow / 900
#18181B
Elevated surface
Smoke / 800
#27272A
Borders, dividers
Ash / 400
#A1A1AA
Muted text
Frost / 100
#F4F4F5
Primary text

Semantic

Signal / Success
#22C55E
Verified, paid, live
Amber / Warning
#EAB308
Pending, slow
Alert / Danger
#EF4444
Failed, rejected
Beacon / Info
#3B82F6
Information, links
03 — Type

Typography

ShadowFeed uses Inter for all UI and marketing copy — chosen for its excellent rendering across screens and weights. JetBrains Mono handles code, API responses, and on-chain data. Always use tight negative tracking on large display text.

Display XL · Inter 800 · -3px tracking
Realtime data, paid by agents.
Display LG · Inter 700 · -1.5px tracking
16 intelligence feeds, one payment protocol.
Display MD · Inter 700 · -1px tracking
Pay per call. No accounts, no API keys.
Body LG · Inter 400 · 1.6 line-height
ShadowFeed is a decentralized marketplace where AI agents pay for on-chain intelligence using x402 micropayments on Stacks — Bitcoin's programmable L2.
Body · Inter 400
Every HTTP request is a transaction. Every response is a receipt. Build agents that buy the data they need, on demand, with settlement in a single block.
Mono · JetBrains Mono 500
const sf = new ShadowFeed({ network: 'mainnet' });
04 — Usage

Do & Don't

Keep the mark legible, balanced, and contrasted. Preserve clear space around the logo equal to the height of the bolt. When in doubt, choose the primary dark mark on a neutral surface.

Correct usage

Do — preserve clear space

Give the mark room to breathe. Minimum padding = bolt height.

Stretched

Don't — distort proportions

Never stretch, skew, or squash the mark. Scale uniformly.

Wrong background

Don't — clash with background

Avoid saturated backgrounds that compete with the brand orange.

Rotated

Don't — rotate or tilt

The mark is always upright. No angled or vertical orientations.

Heavy shadow

Don't — add effects

No drop shadows, bevels, outlines, or extra embellishments.

Correct light version

Do — use the right variant

Use the light mark on white surfaces; the dark mark on dark.

05 — Voice

Voice & Tone

ShadowFeed is built by engineers, for engineers — and the agents they deploy. We speak with precision, confidence, and a dry technical wit. We never oversell.

We are

  • PreciseConcrete numbers, specific endpoints, real transactions.
  • ConfidentWe shipped on mainnet. We don't hedge working software.
  • DryLet the protocol do the talking. Avoid hype adjectives.
  • CuriousWe're excited about agents buying data autonomously. That's the whole point.

We are not

  • Marketing-speak"Revolutionary." "Game-changing." "Leveraging synergies." Nope.
  • MoonboyNo price talk, no "number go up," no rocket emojis.
  • AcademicShip-first. We link to the code, not the whitepaper.
  • CondescendingWe explain x402 clearly — it's a new protocol. Everyone's learning.

Building something with ShadowFeed?

Grab the full asset kit — 6 logo variants × SVG / PNG / JPG at up to 4096 px. 3 MB zip.

↓ Download brand kit (.zip)
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